Facebook advertising services
Discounted Monthly Retainer (50% Off)
Month-to-month retainer fee for services. Discontinue at any time with 14 days’ notice.
Audience Targeting Excellence
- Targeted Demographics - Focus on men aged 52-62 in high-value states (California, Florida, Texas) to match the actual business owner demographic rather than broad targeting.
- Influencer Audience Scraping - Create custom audiences by scraping followers from relevant business influencers like Gary Vee, then generate lookalike audiences to refine targeting.
- Server-Side Tracking Implementation - Set up proper server-side tracking through Google Cloud with a first-party subdomain to dramatically improve data accuracy and algorithm performance.
Creative & Format Optimization
- Mobile-First Video Formats - Create full-screen vertical (9:16) video formats instead of square videos, recognizing that 94% of Facebook traffic is on mobile devices.
- Scroll-Stopping Creative Priority - Design creative elements specifically to interrupt scrolling behavior, the critical first step in generating positive algorithm signals.
- Placement-Specific Creative Versions - Create custom creative versions for different placements to ensure key elements aren't covered by interface components.
Strategic Testing & Measurement
- 3:2:2 Testing Framework - Implement a focused testing approach with 3 core creatives, 2 headlines, and 2 primary text variations instead of excessive variations.
- AI-Enhanced Copy Cohesion - Use AI to generate primary text, headlines, and hooks that work together as a cohesive narrative rather than disconnected elements.
- CAC:LTV Ratio Focus - Shift measurement from immediate ROAS to the ratio between customer acquisition cost and lifetime value for more accurate performance assessment.
$36.5M+
Managed PPC ad spend across Google and Facebook over 25 years.
1000+
Tested search, display, and video ads to drive proven results.
1300+
Conducted in-depth landing page and funnel optimization experiments.
275K+
Generated self-liquidating offer sales through optimized online strategies.
$20M+
Achieved an eight-figure exit after building 5M active members.
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After being part of a mastermind group and watching Dean Strickler offer invaluable insights to businesses at various stages of growth, I knew partnering with him was the right decision. Dean worked with us to map out a master plan for scaling our four offices and three businesses, each brimming with growth potential.
Through his innovative marketing strategies and mastery of technology, Dean put us on a clear path to achieving our dreams. His guidance and expertise have been pivotal in bringing everything together for us in ways we couldn't have accomplished on our own.
Thank you for your dedication and vision. You've truly transformed how we approach our businesses and set us up for incredible success. We are beyond grateful!
I’ve had the privilege of working with Dean for several years, and his dedication to excellence is truly unmatched. Dean’s high standards and laser-focused attention to detail make him a powerhouse in advertising and marketing. His expertise spans campaign setup, tracking, testing, funnels, landing pages, and tools like Kartra—ensuring every piece of the puzzle works seamlessly to deliver results.
Dean excels at creating irresistible offers, driving client acquisition, and fine-tuning sales funnels to achieve peak performance. What sets him apart is his constant drive to innovate and push boundaries. Whether it’s leveraging cutting-edge tools like generative AI or refining a strategy until it’s perfect, Dean delivers exceptional value at every step.
As Alex Hormozi says, 'The person with the highest standards is in charge,' and Dean embodies this principle. I’ve trusted him with countless projects, and time after time, he’s proven that he knows how to make an impact. If you want someone who treats your business like it’s his own, Dean is the expert to call.
Working with Dean Strickler has been a transformative experience for my business. Dean is an online advertising genius who excels in every aspect of digital marketing, from creative display and video advertisements to follow-up campaigns – and everything in between. He is like a wizard with his innovative ideas for presentation, content, lead magnets, and his ability to put it all together seamlessly.
Dean’s expertise helped me build trust with my prospective clients – even before I spoke with them – leading to a significant increase in my client base. It became common for prospects to express that they finally felt they found someone they could trust as soon as our calls began.
Moreover, Dean is a pleasure to work with. His upbeat, positive, and encouraging demeanor makes every interaction enjoyable and productive. Meeting Dean changed the trajectory of my business by providing a massive influx of new clients. I highly recommend Dean Strickler to anyone seeking a dynamic and highly effective online advertising expert.
Working with Dean has been a game changer for my business. His expertise in marketing, branding, and building sales funnels is unmatched, but what truly sets him apart is his ability to leverage advanced tools like AI and cutting-edge strategies to deliver exceptional results.
Dean is not just following trends, he is ahead of them, using innovative techniques to drive unparalleled success. Missing out on the change to collaborate with him would mean walking away from an opportunity to completely revolutionize your business.
I am incredibly grateful for the work Dean is doing and the results we are already seeing. His ability to combine technology with a strategic vision is taking my business to levels I did not think were possible. Dean is the secret weapon every business needs. Do not wait and reach out to him today.
Working with Dean Strickler has been a great experience for my team and for my business.
Dean is an online advertising expert who brings deep experience and a positive “can-do” attitude to everything he touches.
He’s fantastic at every aspect of digital marketing.
I’ve known him personally for years and can vouch for his character, abilities and work ethic.
Highly recommended!