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Facebook Campaign Setup & Launch

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Audience Targeting Excellence

  • Targeted Demographics - Focus on ClearPeg's Ideal Client Avatar.
  • Influencer Audience Scraping - Create custom audiences by scraping followers from relevant influencers (thought leaders) and then generate lookalike audiences to refine targeting.

Creative & Format Optimization

  • Mobile-First Video Formats - Create full-screen vertical (9:16) video formats instead of square videos, recognizing that 94% of Facebook traffic is on mobile devices.
  • Scroll-Stopping Creative Priority - Design creative elements specifically to interrupt scrolling behavior, the critical first step in generating positive algorithm signals.

Strategic Testing & Measurement

  1. 3:2:2 Testing Framework - Implement a focused testing approach with 3 core creatives, 2 headlines, and 2 primary text variations instead of excessive variations.
  2. AI-Enhanced Copy Cohesion - Use AI to generate primary text, headlines, and hooks that work together as a cohesive narrative rather than disconnected elements.
  3. Landing page copy improvements and optimizations.

$36.5M+

Managed PPC ad spend across Google and Facebook over 25 years.

1000+

Tested search, display, and video ads to drive proven results.

1300+

Conducted in-depth landing page and funnel optimization experiments.

275K+

Generated self-liquidating offer sales through optimized online strategies.

$20M+

Achieved an eight-figure exit after building 5M active members.

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