Founder Story

Crafting Funnels That Convert: My Expertise in Action

As a dedicated “Ad Man,” I craft high-converting, pay-per-click advertising funnels that turn targeted traffic into loyal subscribers, booked calls, and high-ticket sales. I’m obsessed with Conversion Rate Optimization (CRO), rigorously testing every element of the funnel because, in my world, if you’re not testing, you’re not learning—and that means leaving money on the table.

My knack for creating Grand Slam Offers—irresistible deals so compelling prospects feel foolish to say no—has become a hallmark of my approach. I ensure your offers stand out, dominate, and render price comparisons irrelevant. It’s about creating unique offers that position your business in a “market of one.”

Pioneering the Digital Revolution: My Early Adventures Online

But my journey didn’t start with digital marketing. It began long before the Internet revolutionized the way we sell. In 1993, I led a telecom company with 65 employees, achieving millions of dollars in sales by introducing groundbreaking technology: putting computers on salespeople’s desks.

When I saw the potential of the Internet, I dove in headfirst, launching a website design company in the mid-90s, followed by an ad agency when Google first introduced Adwords (now Google Ads) in 2001.

In the early 2000s, I co-founded a marketing tools SaaS platform that featured cutting-edge capabilities like email automation, landing pages, sales funnels, and tracking systems.

This foundation paved the way for my next venture—a company I co-founded with my good friend Justin Tupper—where I designed and built the entire sales and marketing engine from the ground up. From front-end offers and online advertising to backend email marketing and conversion rate optimization (CRO), I developed a system that scaled to millions of users, ultimately leading to a successful multi-8-figure exit.

Embracing the AI Revolution: Why I’m All-In on the FutureWhat We Do

Today, I lead an AI-first growth agency dedicated to leveraging the transformative power of artificial intelligence. With nearly two years of experience in this rapidly evolving space, I see AI as the most significant revolution since the Internet—and I’m all-in. My clients achieve remarkable results and enjoy working with someone who truly understands their needs and delivers results-driven strategies.

I combine deep expertise in copywriting, online video production, persuasive communication, and the psychology of influence to guide prospects through a seamless journey—from curiosity to conversion. My belief in delivering exceptional value drives everything I do, ensuring your business doesn’t just compete but dominates in its space.