Built on Systems.Proven in Scale.
Meet the Team Behind FSS.ai
Two operators with decades of experience, one mission: help founders reclaim time, unlock growth, and scale with clarity.
For over three decades, I’ve built systems that turn complexity into clarity — and scale into reality. From the early Internet to today’s AI revolution, I’ve helped founders eliminate bottlenecks, accelerate conversions, and reclaim time through leverage.
As a co-founder of Revolution Golf with my good friend Justin Tupper, I helped grow the company into the world’s largest digital golf platform before selling it for multiple eight figures to NBC Sports. That experience taught me that true scale comes not from hustle, but from sequencing the right moves at the right time with the right systems.
At FSS.ai, I bring this same builder’s mindset to every client. My mission is to give founders the clarity and confidence to scale without burning out — by combining proven growth frameworks with AI-powered tools that deliver quick wins and long-term leverage.
Kyle Wade is a partner of Founder Scaling Systems (FSS.ai), a consultancy built for business owners who want more than incremental growth — they want transformation. With decades of entrepreneurial experience and a proven track record in building and scaling companies, Kyle is known for his ability to cut through complexity, diagnose bottlenecks, and create systems that unlock profit and time.
From his earliest ventures, Kyle has had a natural talent for identifying the one constraint holding a business back and turning it into an engine for growth. His background in sales, operations, and leadership gives him a unique edge in helping founders not only generate revenue, but also build the structure and accountability to sustain it.
At FSS.ai, Kyle focuses on blending AI-driven infrastructure with human-centered strategy. His approach ensures that the systems we build aren’t just technically sound, but also practical, usable, and aligned with each founder’s vision — so growth feels both powerful and sustainable.
FOUNDER SCALING SYSTEMS™
Dean’s career has been defined by one theme: helping founders unlock growth by removing bottlenecks and leveraging leverage. From engineering to digital marketing, he’s spent more than 30 years building systems that turn complexity into clarity.
As an early builder in online business, Dean co-founded Revolution Golf with Justin Tupper, which grew into the world’s largest digital golf platform and was ultimately sold to NBC Sports for multiple eight figures. That milestone solidified his belief in the power of disciplined sequencing: identifying the single constraint, designing the right system, and executing relentlessly.
Today, Dean channels that experience into Founder Scaling Systems. His focus: helping service-based founders reclaim time, increase profit, and scale sustainably by combining timeless growth frameworks with cutting-edge AI automation. He knows from experience that growth doesn’t come from hacks or hustle — it comes from sequencing the right moves in the right order.
Whether it’s designing a high-converting offer, implementing AI voice agents, or building full-funnel systems, Dean’s mission is the same: to help founders get out of the weeds and scale with clarity and confidence.
From his earliest ventures, Kyle learned that growth doesn’t come from working harder — it comes from solving the right problems in the right order. With decades of entrepreneurial experience, he’s built and scaled companies by focusing relentlessly on diagnosing bottlenecks and turning them into opportunities.
Kyle’s strength lies in cutting through complexity. Where most founders see noise, he sees patterns. Where teams feel stuck, he finds the one lever that will unlock momentum. This clarity has made him a trusted partner for businesses ready to stop spinning their wheels and start scaling with confidence.
At FSS.ai, Kyle channels this approach into AI-driven infrastructure married to human-centered strategy. He helps clients install systems that generate revenue today while laying the foundation for tomorrow’s growth. His belief: the right system, applied at the right time, can compress years of struggle into weeks of progress.
What makes Kyle different is his people-first leadership style. He knows scaling isn’t just about dashboards and automation — it’s about aligning people, purpose, and process. Whether it’s reactivating dormant customers, building a predictable sales engine, or leveraging AI to save hundreds of hours, Kyle’s mission is the same: help founders grow their businesses without burning themselves out.
What makes Founder Scaling Systems different isn’t just the frameworks we use — it’s the unique combination of skills Dean and Kyle bring together as a power team.
Dean has spent decades designing systems that simplify complexity and scale what works. Kyle has built and grown companies from the ground up, diagnosing bottlenecks and installing processes that unlock hidden profits. Individually, each brings proven expertise. Together, the multiplier effect is exponential.
We call it the “Quadruple Threat Advantage”:
- Strategic vision anchored in proven growth frameworks
- Operational rigor that translates ideas into execution
- Sales and marketing firepower that accelerates client acquisition
- AI-powered automation that compounds results over time
This is why 1 + 1 doesn’t equal 2 — it equals 5. The combined perspective creates clarity, speed, and leverage that founders rarely find in a single advisor or consultant.
Our current focus? Med Spas. They’re at the perfect intersection of high-value services, recurring revenue potential, and operational complexity that begs for smarter systems. By applying our “Constraint-to-Growth™ Method” and AI Growth Stack to this niche, we’re helping Med Spa owners reclaim time, increase profit, and scale sustainably.
Together, our journeys converge on a single goal — giving founders the clarity, leverage, and systems they need to scale profitably and sustainably.
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After being part of a mastermind group and watching Dean Strickler offer invaluable insights to businesses at various stages of growth, I knew partnering with him was the right decision. Dean worked with us to map out a master plan for scaling our four offices and three businesses, each brimming with growth potential.
Through his innovative marketing strategies and mastery of technology, Dean put us on a clear path to achieving our dreams. His guidance and expertise have been pivotal in bringing everything together for us in ways we couldn't have accomplished on our own.
Thank you for your dedication and vision. You've truly transformed how we approach our businesses and set us up for incredible success. We are beyond grateful!
I’ve had the privilege of working with Dean for several years, and his dedication to excellence is truly unmatched. Dean’s high standards and laser-focused attention to detail make him a powerhouse in advertising and marketing. His expertise spans campaign setup, tracking, testing, funnels, landing pages, and tools like Kartra—ensuring every piece of the puzzle works seamlessly to deliver results.
Dean excels at creating irresistible offers, driving client acquisition, and fine-tuning sales funnels to achieve peak performance. What sets him apart is his constant drive to innovate and push boundaries. Whether it’s leveraging cutting-edge tools like generative AI or refining a strategy until it’s perfect, Dean delivers exceptional value at every step.
As Alex Hormozi says, 'The person with the highest standards is in charge,' and Dean embodies this principle. I’ve trusted him with countless projects, and time after time, he’s proven that he knows how to make an impact. If you want someone who treats your business like it’s his own, Dean is the expert to call.
Working with Dean Strickler has been a transformative experience for my business. Dean is an online advertising genius who excels in every aspect of digital marketing, from creative display and video advertisements to follow-up campaigns – and everything in between. He is like a wizard with his innovative ideas for presentation, content, lead magnets, and his ability to put it all together seamlessly.
Dean’s expertise helped me build trust with my prospective clients – even before I spoke with them – leading to a significant increase in my client base. It became common for prospects to express that they finally felt they found someone they could trust as soon as our calls began.
Moreover, Dean is a pleasure to work with. His upbeat, positive, and encouraging demeanor makes every interaction enjoyable and productive. Meeting Dean changed the trajectory of my business by providing a massive influx of new clients. I highly recommend Dean Strickler to anyone seeking a dynamic and highly effective online advertising expert.
Working with Dean has been a game changer for my business. His expertise in marketing, branding, and building sales funnels is unmatched, but what truly sets him apart is his ability to leverage advanced tools like AI and cutting-edge strategies to deliver exceptional results.
Dean is not just following trends, he is ahead of them, using innovative techniques to drive unparalleled success. Missing out on the change to collaborate with him would mean walking away from an opportunity to completely revolutionize your business.
I am incredibly grateful for the work Dean is doing and the results we are already seeing. His ability to combine technology with a strategic vision is taking my business to levels I did not think were possible. Dean is the secret weapon every business needs. Do not wait and reach out to him today.
Working with Dean Strickler has been a great experience for my team and for my business.
Dean is an online advertising expert who brings deep experience and a positive “can-do” attitude to everything he touches.
He’s fantastic at every aspect of digital marketing.
I’ve known him personally for years and can vouch for his character, abilities and work ethic.
Highly recommended!
Work Directly With Dean + Kyle.Uncover. Fix. Scale. Together.
Two founders. One proven system.
Let’s fix your bottleneck and scale with clarity.