But my journey didn’t start with digital marketing. It began long before the Internet revolutionized the way we sell. In 1993, I led a telecom company with 65 employees, achieving millions of dollars in sales by introducing groundbreaking technology: putting computers on salespeople’s desks.
When I saw the potential of the Internet, I dove in headfirst, launching a website design company in the mid-90s, followed by an ad agency when Google first introduced Adwords (now Google Ads) in 2001.
In the early 2000s, I co-founded a marketing tools SaaS platform that featured cutting-edge capabilities like email automation, landing pages, sales funnels, and tracking systems.
This foundation paved the way for my next venture—a company I co-founded with my good friend Justin Tupper—where I designed and built the entire sales and marketing engine from the ground up. From front-end offers and online advertising to backend email marketing and conversion rate optimization (CRO), I developed a system that scaled to millions of users, ultimately leading to a successful multi-8-figure exit.