You Took Action.Now See What Your Leads Are Really Doing.
See What Your Paid & Referral Leads Are Really Doing For Your Bottom Line
Plug in your actual numbers to see your true cost per closed side, how much company dollar your lead spend really produces, and what a small lift in conversion could be worth on the same lead flow.
This calculator is built for high‑spend operators, not individual agents. It takes your annual ad spend, referral flow, and average commission and shows you, in plain English, whether your paid and referral leads are actually pulling their weight. Then it models what happens if you improve conversion by just half a point to a full point on the same lead flow.
Prefer to listen instead of read?
Here’s a 2-minute overview of what’s happening next.
In this short audio, I walk you through how to use this calculator to quickly pinpoint where your lead spend is leaking profit – and what to do about it.
Most Brokerages Don’t Have a Lead Problem. They Have a Paid Lead Yield Problem.
Most teams in your position already spend heavily on leads. The real question isn’t “Can we get more leads?” It’s:
- What does it actually cost us in marketing to buy a closed side?
- How much company dollar do we keep after that spend, splits, and referral fees?
- What would it be worth if we lifted conversion a little in one part of the pipeline?
This calculator makes that math unavoidable. You’ll see, side by side:
- What your paid leads cost and what they return in company dollar
- What your referral leads cost and how many you’re leaving untouched
- what a 0.5–1.0 point lift in conversion could mean in extra sides and company dollar, before any new lead sources or headcount.
Use it as a reality check on your current economics and a starting point for serious ‘what if’ conversations.
Step 1: Run Your Paid Lead Yield Calculator
Start with how you actually buy business today. Enter your ad spend, referral flow, and average commission. If you don’t track closed sides by source perfectly, rough numbers are fine – the goal is directional clarity, not fake precision.
On the right, you’ll see:
- Your current cost per lead and cost per closed side from paid leads
- How much company dollar per $1,000 of spend you’re getting back
- How your referral pipeline is really performing in today’s environment
- And what a small lift in conversion could be worth across your whole lead flow
Treat the outputs as an upper bound on what’s possible, not a guarantee. The value is in seeing the economics laid out in one place.
Want Help Turning ThisInto A Plan?
If the numbers you just saw were uncomfortable – or exciting – the next step isn’t ‘another tool.’ It’s a tightly scoped working session.
In a 45‑minute Paid Lead Yield Working Session, we’ll:
- Sanity‑check your calculator inputs against your real reports
- Define a pilot pod and control pod that make sense for your team
- Map where an AI Front Office layer would sit on top of your existing stack
- Sketch what a 30‑Day AI Front Office Sprint or, if the numbers warrant it, a pod‑based pilot could look like on your numbers
If your lead spend isn’t at ‘pilot pod’ scale yet, we’ll map a 30‑Day AI Front Office Sprint instead of a performance partnership.
No long slide decks. Just your P&L, your pipeline, and a clear yes/no on whether a pod‑based pilot makes economic sense.
We’ll use your real data to pressure‑test the model. No forecasts or guarantees – just math, methodology, and a concrete recommendation.
Trusted by founders
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